Singer and songwriter Pharrell Williams and Groot Hospitality founder David Grutman have launched the Goodtime Hotel in Miami Beach. Spread across a structure conceived by Morris Adjmi Architects, the 266-room lifestyle concept features an interior design from Ken Fulk that colorfully reinterprets the Art Deco moment through an eccentric lens.

“Our initial vision was one of accessible luxury and relaxed style,” explains Fulk. “As we collaborated with Pharrell Williams and David Grutman, the idea of ‘Goodtime’ as a mindset and a brand informed our design, and it began to evolve as a highly whimsical, naturally happy, but still effortlessly chic environment.”

The Goodtime Hotel boasts distinct curb appeal with a corrugated façade and handpainted hothouse murals, while Deco-inspired plasterwork recalls the flair of the bygone era. Through a breezy atrium entryway, guests are greeted by an abundance of amenities spread across nearly 100,000 square feet.

The ground floor houses retail and the onsite fitness center, as well as the cozy and convivial Library, which is outfitted with glossy peach hues and natural oak cladding. The centerpiece of Goodtime’s F&B options, Strawberry Moon, comprises a restaurant and 30,000-square-foot pool club. Fulk conceived the space to amplify the vibrancy of the Magic City with midcentury Caribbean-style elements, including broad pastel tile stripes, vintage scalloped bar seating, and pinstriped awnings.

Biscayne Bay and the Atlantic Ocean serve as the backdrop for guestrooms, which comprise mostly queen rooms and suites. Custom bedding, bespoke drapes, and leopard-print benches inject each accommodation with the hotel’s signature whimsy, while functional built-ins from the beds to the closets maximize efficiency without compromising style.

Landscape architect Raymond Jungle rounded out the environment with mature palms and other tropical flora. “We went all out for an over-the-top transportive experience designed to feel like you’ve stepped into Acapulco or Havana in its heyday,” Fulk adds.

“We focused on conjuring positivity so that guests would not only feel welcomed and cared for, but also accepted and accepting,” Fulk continues. “To that end, we designed it as a collection of spaces that set the stage for happy memories or quiet reflection or unforgettable celebrations.”

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