InterContinental Hotel Group (IHG) has announced the launch of the Vignette Collection, its new luxury lifestyle brand. Vignette Collection is the sixth addition to IHG’s portfolio in the last four years and its 17th overall.

The new addition aims to empower owners of world-class independent hotels to retain their distinctive identities while benefitting from the company’s global scale, expertise, and the IHG Reward loyalty program. The brand will accelerate IHG’s growth and capacity to meet demand for exclusive properties in popular urban and resort locations.

The Pattaya Aquatique hotel in Thailand will be among the first entries into the collection.

“Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale,” says IHG CEO Keith Barr. “As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.”

In addition to owner benefits, the Vignette Collection will provide travelers with more choices and opportunities to earn and use loyalty points. IHG ultimately anticipates Vignette to attract more than 100 international properties in the next decade.

“We’ve been strategic with the enhancements we’ve made to our Luxury & Lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second largest in the industry. We’ve built on the heritage and global success of our InterContinental brand, with the rapid international expansion of Kimpton and Hotel Indigo, and acquisitions of Six Senses and Regent,” Barr adds. “The brand will be key to delivering our ambition of industry-leading net rooms growth.”

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