Wyndham Hotels & Resorts has announced the launch of its 22nd brand: Wyndham Alltra. Conceived to provide travelers with all-inclusive hotel experiences beyond the upscale and luxury tiers, the upper midscale all-inclusive resort brand already boasts two Mexico properties—the 458-room Wyndham Alltra Cancun and the 287-room Wyndham Alltra Playa del Carmen—which are currently open and undergoing renovations slated for completion in December 2021. Family-friendly and adults-only units in the Caribbean and other resort destinations are in the pipeline as well.

“Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand,” says Wyndham president and CEO Geoffrey A. Ballotti. “Partnering with a leading owner, operator, and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience—members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.”

The brand launch also includes a strategic alliance with Playa Hotels & Resorts. “Today’s announcement combines Wyndham’s robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive expertise,” says Bruce Wardinski, chairman and CEO of Playa Hotels & Resorts. “Together, we are launching a new experience in the upper-midscale resort segment to reach more first-time all-inclusive guests.”

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