Virgin Hotels has appointed Todd Orlich to serve as the new vice president of operations – North America. Bringing forth more than 25 years of experience to the brand, Orlich will oversee the operational performance of the lifestyle hotel brand’s existing U.S. outposts in Chicago, Dallas, Nashville, and New Orleans, as well as forthcoming properties in New York and Miami. He will work closely with senior leadership to develop and execute a strategic growth and profitability plan.

“Todd’s leadership will be extremely valuable as he brings an enthusiasm for the brand, our teammates, and a passion for performance,” says Virgin Hotels CEO James Bermingham. “With Todd’s arrival, we strengthen an already dynamic team, providing exceptional heartfelt service and a deep understanding of the hospitality industry as we continue to expand our brand in North America and Europe.”

A graduate of the University of Arizona, Orlich previously served as the managing director of 1 Hotel Toronto, regional vice president and general manager of Delano for SBE, and general manager of Montage Laguna Beach and Montage Beverly Hills. He has held leadership roles with Loews and Starwood Hotels as well.

“I am delighted and honored to be joining Virgin Hotels during this exciting time,” Orlich says. “I’m confident together we can exceed the high expectations of both our team and guests as we continue to build upon the success of the brand.”

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