The Announcement. 
Boutique hotels are the most lucrative investment in hospitality.

Rafael Museri, Co-Founder of CEO, of Selina will be speaking and attending the 2022 Boutique Hotel Investment Conference by BLLA on June 8 in New York City at The Plaza Hotel's Grand Ballroom.

Get your ticket.

What does boutique mean to you?

For me, boutique means a one-of-a-kind space with a thoughtful design. A non-cookie-cutter hotel. However, a great boutique goes one step above and fuses the unique identity and spirit of its neighborhood into its design.

When Daniel and I were traveling the world, we stayed at more than 140 hotels, hostels, short rentals, and boutique hotels. One thing that has always stuck with us is the incredible design and thoughtfulness that these boutique hotels offered. We quickly understood that if we wanted to deliver a relevant product, design and art were things that needed to be incorporated into the DNA of each of the properties. For me, it is this boutique aspect that injects energy into the hotel, and together with the right programming, these spaces are truly brought to life.

Why do you believe boutique hotels are a good investment?

We know that 78% of Millennials and Gen Zs are looking for immersive and authentic experiences when they travel; we also know that while they represent 43% of the travel spend, less than 3% of the global supply is designed for them. Traditional hospitality brands cannot cater to these needs. By knowing this, then a basic understanding of supply and demand boutique and experiential lifestyle brands are good investments.

READ THE FULL ARTICLE.

Register for the Conference Rafael is Speaking At

The Boutique Hotel Investment Conference
June 8, 2022 in NYC

©2022 BLLA Based in New York City & Los Angeles
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