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The Announcement. 
Boutique hotels are the most lucrative investment in hospitality.

Rafael Museri, Co-Founder of CEO, of Selina will be speaking and attending the 2022 Boutique Hotel Investment Conference by BLLA on June 8 in New York City at The Plaza Hotel's Grand Ballroom.

Get your ticket.

What does boutique mean to you?

For me, boutique means a one-of-a-kind space with a thoughtful design. A non-cookie-cutter hotel. However, a great boutique goes one step above and fuses the unique identity and spirit of its neighborhood into its design.

When Daniel and I were traveling the world, we stayed at more than 140 hotels, hostels, short rentals, and boutique hotels. One thing that has always stuck with us is the incredible design and thoughtfulness that these boutique hotels offered. We quickly understood that if we wanted to deliver a relevant product, design and art were things that needed to be incorporated into the DNA of each of the properties. For me, it is this boutique aspect that injects energy into the hotel, and together with the right programming, these spaces are truly brought to life.

Why do you believe boutique hotels are a good investment?

We know that 78% of Millennials and Gen Zs are looking for immersive and authentic experiences when they travel; we also know that while they represent 43% of the travel spend, less than 3% of the global supply is designed for them. Traditional hospitality brands cannot cater to these needs. By knowing this, then a basic understanding of supply and demand boutique and experiential lifestyle brands are good investments.


Register for the Conference Rafael is Speaking At

The Boutique Hotel Investment Conference
June 8, 2022 in NYC

©2022 BLLA Based in New York City & Los Angeles
Hotelier Indonesia

Major Hospitality Powerhouses Reveal Key Trends at Annual Boutique Hotel Investment Conference (BLLA)

Executives from Leading Hotels of the World, Equinox Hotels, Sixty Hotels, PENDRY, West Elm Hotels, Arianna Huffington and More, Converge in New York to Talk Boutique Hospitality

New York, June 9 – Boutique & Lifestyle Lodging Association (BLLA) successfully closed its 2017 Annual Boutique Hotel Investment Conference in New York, June 7, with some of the most influential hospitality powerhouses in the game. Worldwide hotel luminaries, executives and developers gathered at the Times Center in the heart of New York, to discuss major hospitality trends and provide an in-depth analysis of the ever-developing industry.

Over 45 speakers and panelists discussed the latest in the world of boutique, spanning food & beverage, design, investment and development, market share and influence, to reveal key industry trends and forecasts for the remainder of 2017 and heading into 2018. At the helm of the conference was Frances Kiradjian, CEO and Founder of BLLA, who paved the way for some of the most innovative powerhouses to share key insight into the industry.

Here’s a look:

“STAY BOUTIQUE”: BLLA announces new online platform for the boutique industry

Stay Boutique will be the industry’s first authentic list of real boutique and lifestyle hotels, as well as a direct booking to all BLLA member hotels, worldwide. Defined as a “hub for innovators, leaders and those who believe in the power of boutique”, the Stay Boutique platform will launch this fall and reveal the true world of boutique.

INSTAGRAMMABLE MOMENTS: The importance of creating an “Instagrammable” business model

“Social media is one of the best things we can use as a tool, to promote whatever we are selling” - Co-Founder Mark Birnbaum, EMM Group

Gone are the days of traditional online reviews – we now turn to social media as a way to look for what we want to eat, experience and explore. Creating instagrammable moments for businesses through design is paramount in order to stay relevant. These moments act organically as a daily and continuous type of online “review”, to help drive business and advertise products. Birnbaum uses the ‘instagrammable cake’ sold at Catch, as an example of how “items exist solely for the reason of social sharing”.

ENGAGING THE RIGHT MARKET: Who and what social media influencers to target

“It’s not all about the followers” - Co-Owner Lisle Richards, The Metric.

“Peer-to-peer advertising is very important…being able to sell something organically is key” - Co-Founder Mark Birnbaum, EMM Group
Hotspot guru’s Richards and Birnbaum discuss how Gen Z and millennials are truly influencing ROI. Being able to identify influencers that engage with the right market, is a key element to drive real business for hotels. Target the small, niche influencers that have successful peer-to-peer advertising; hosting an influencer with 30K followers from your local / target markets is more valuable than someone with 500K followers from an off-market.

“FOOD + VIBE”: What’s hot in the world of F&B

“Night clubs and stand-alone lounge business are no longer as popular – our focus is on ‘food & vibe’ business; places where you can eat and get a little action” - Co-Founder Mark Birnbaum, EMM Group

Out with traditional night club – in with “food and vibe”. The world of food and beverage explores offering a seamless transition from experiential dining, to a true form of night life. Businesses are integrating a sense of vibe so their space of F&B can appeal to all audiences at the same time; offering a separate lounge area, live entertainment, private rooms. Gone are the days of restaurants turning into night clubs after 9pm.


Using local talent to create an authentic guest experience and compete with disruptors like Airbnb

“Success for us is how well we connect with the community and neighborhood” – Founder & CEO Sharan Pasricha, Ennismore

“We have no formal spaces…it’s more of an Airbnb experience…and [we are] stealing a lot of Airbnb customers” - Co-Founder Chris Pardo, Arrive Hotels Businesses need to create a “home-away-from-home” identity and infuse the local market through design, F&B and amenities, to appeal to competitive market customers, like Airbnb. Offer a true authentic, local experience that captures the ever-growing number of experience-based travelers. Make hotels approachable and be inspired by the local neighborhood to create a true local destination.


Hot markets for development

“Emerging neighborhoods are where it’s at - make the buzz and own the space” – Co-Founder Michael Fuerstman, Pendry Hotels

Investors are turning away from built-up cities like New York (that currently have over 30 hotel properties on the market, with no strong buyers), and building hotels in emerging neighborhoods. Boutique developers are also entering markets that are slowly undergoing gentrification. West Hollywood also proved a hot destination of the day, with boutique properties in the works like EDITION, Pendry and more to “elevate West Hollywood as a destination” (Fuerstman).

BLLA also announced its two-day October “Stay Boutique Leadership Conference”, taking place in Los Angeles Oct. 3-5, 2017. For more information, click here: To keep up with more news on the conference, sign-up for the weekly news

BLLA is the world’s most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world’s most dynamic executives with cutting edge business and operational insight. BLLA’s membership benefits allow access to the world’s leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world’s best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive. Join the movement that BLLA gave birth to in 2009 and become a part of something that is truly unique, exciting and inspirational.

Hotelier Indonesia Boutique Hotel Investment Conference 2017

WHEN: Wednesday, June 7th, 2017 . 7:30 AM - 7:30 PM
WHERE: The Times Center (Theatre District, Midtown West), 242 W 41st St.,New York, NY

About the Boutique Hotel Investment Conference
Boutique & lifestyle hotels cater to unique segments of guests by creating their own niche. As global travelers spend more of their dollars with a focus on experience, the boutique & lifestyle segment continues to explode.

Discerning entrepreneurs looking to make an impression in the hospitality marketplace are wise to invest in boutique properties. There are many levels of investment from building a hotel from the ground up, to renovating a struggling property or joining a partnership of investors. Availability and capital generally effect the level at which one can invest.
Those savvy in business will recognize that this special sector of hospitality requires an intense understanding of the investment landscape. Developers must be armed with facts, figures and a compelling presentation for potential investors, lenders or equity partners.
JOIN US while noteworthy players in the boutique & lifestyle sector share their insights as panelists and keynote speakers. Connect with like-minded individuals, creating a network for information and support. Through this event, you will be given the tools to maneuver the complex, but exciting world of boutique hotels.

This conference is Powered by BLLA.


Exhibit & Sponsor

BLLA event sponsors reach the eyes of the leaders and decision-makers in top properties around the world. By sponsoring or exhibiting at BLLA conferences and events, you’ll gain the undivided attention of leading boutique lodging industry professionals.
Sponsors instantly boost brand recognition and visibility by imprinting their logo on badge wallets, delegate portfolios or electronic screens during main events.
Through BLLA databases – 200,000+
Executive group LinkedIn members – 10,000
Through our global media partners – 500,000+

Suppliers – HOST your hotel clients to attend this conference at a special rate. Call BLLA for more information 818-883-4363 x4

Book a Room
Negotiated rates and a block of rooms are available at these hotels below.

130 WEST 44th STREET
NEW YORK, NY 10036
Members can reach the reservations department at [email protected] using the code: BLLANY – or to the hotel’s direct number 646-926-5270. Please note that in order to guarantee the reservation a valid credit card is required at the time of booking.
29 E 29th St, New York, NY 10016
Phone: (212) 689-1900

Individuals may book directly via THIS LINK or contact The Redbury New York at 888-206-2480 or [email protected] You must reference the group name Boutique Hotel Investment Conference in order to secure the negotiated group rate. At time of booking, each guest must provide a credit card and they will be charged a deposit in the amount of one night room and tax. Cancellation policy is fourteen (14) days prior to arrival.

Located in the NoMad Neighborhood, one of Manhattan’s fastest growing areas, The Redbury New York is just blocks from The Empire State Building, Union Square, Bryant Park, Madison Square Park and some of New York’s hottest boutiques, restaurants and bars. The 265 guest rooms offer exceptional comfort with plush bedding, sleek and spacious bathrooms, and sbe’s signature Ciel Bath Amenities, along with Marta, the restaurant from Danny Meyer’s Union Square Hospitality.

6520 Platt Avenue, #842
West Hills, CA 91307 USA

General Questions
Email: [email protected]
Call: 818.883.4363 x 1

Marketing & Advertising Questions
Email: [email protected]
Call: +1 818.883.4363

Events Related Questions
Email: [email protected]
Call: +1 818.883.4363 x 2

Membership Questions
Email: [email protected]
Call: +1 818.883.4363 x 1

BLLA Giving Circle Questions
Email: [email protected]
Call: +1 818.883.4363 x 5

Press Inquiries
Email: [email protected]
Call: +1 818.883.4363

BoutiqueHotelTV Questions
Email:[email protected]
Call: +1 818.883.4363