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Hotelier Indonesia

New FHA-HoReCa Hospitality 4.0 pavilion transforms concepts to reality

Singapore, 17 December 2019 - Euromonitor forecasts that global consumer foodservice is to grow by 24 per cent to US$3.7 trillion by 2023. The Asia Pacific markets are expected to make up half of that. Once a pipe dream for businesses in the region, digitalisation and automation are now impacting consumer experience in a big way, from enhancing business efficiency to completely changing the guest experience as we know it. New at FHA-HoReCa, held 3 to 6 March 2020 at Singapore Expo, the Hospitality 4.0 pavilion will be a platform for solution providers and start-ups to demonstrate innovative technologies, and visitors to learn best practices from subject experts.

Overview of Hospitality 4.0 pavilion design (Photo credit: FHA)

A showcase of the future, the Hospitality 4.0 pavilion conceptualised by WY-TO is a human-centric, sustainable vision of how disruptive technologies, robotics, VR, and AI will be seamlessly integrated to enhance the personal experience.

Designed with organic shapes, smooth circulations, see-through systems and natural materials, this highly crafted ensemble is perceived as a ‘Forest’. This feeling is strengthened by the start-up pods, envisioned as the ‘seeds of tomorrow’ growing along the visitor’s journey through the area. The vertical rhythm given by the wooden elements through the entire pavilion reminds the visitors of a walk in the woods, passing by a forest clearing as well as three singular shelters – highlighting top and trending innovations from across the globe for the hospitality sector.

The biophilic and futuristic design of the Hospitality 4.0 pavilion is inspired from nature and offers a whole range of diverse spaces and experiences:

Start-up Village – a community of creators and innovative businesses displaying new solutions such as 3D food printing, self-service equipment, waste management systems and more within the HoReCa sector.

Showcase areas – product and service demonstrations such as service robots, AR menus to remote controlled kitchens within the Hotel, Kitchen and Restaurant segments.

Dreamcatcher Theatre – industry thought leaders will share insights on topics ranging from design to new technologies, sustainability to market opportunities and trends. Confirmed speakers include senior representatives from ASOLIDPLAN, Fairmont Singapore & Swissôtel The Stamford, Ovum, Sodexo, The Ritz-Carlton, TripAdvisor and WWF to name a few.

Inaugural Hotel Innovation Challenge Asia 2020

For the first time, FHA and the Singapore Hotel Association, with strong support from the Singapore Tourism Board, will be organising the Hotel Innovation Challenge Asia 2020. Start-ups and entrepreneurs will get to pitch their proposed solutions to potential adopters on the show floor. The challenge seeks to solve perennial issues such as housekeeping, manpower crunch, service delivery and sustainability faced by the hotel sector through innovation.

“With the extensive outreach of FHA, we hope that the Hotel Innovation Challenge Asia 2020 will see many new and exciting ideas and solutions that the industry can adopt to enhance guest experience and help hotels meet the manpower shortage. We look forward to seeing the shortlisted submissions being presented and shared at FHA-HoReCa,” said Ms. Margaret Heng, Executive Director, Singapore Hotel Association.

“Technology advancement has made it possible to fast track ideas that normally take decades to bear fruit. Noting the importance for industry professionals to have their fingers on the pulse of innovation, we implemented Hospitality 4.0 zone for the very purpose of demonstrating the ways advancements in technology can make a difference in the foodservice and hospitality value chain,” said Mr. Martyn Cox, Event Director, Hospitality, Food & Beverage, Informa Markets, organiser of FHA-HoReCa.

Event At A Glance

Date: 3 – 6 March 2020
Venue: Singapore Expo


Bakery, Pastry & Gelato; Foodservice & Hospitality Equipment; Hospitality Style; Hospitality Technology; Speciality Coffee & Tea

Visitor Pre-registration:

Media Pre-registration:

Hotel Innovation Challenge Asia At A Glance
Hotel Innovation Challenge Asia 2020
Singapore Hotel Association & FHA-HoReCa
Supported by:
Singapore Tourism Board

Submission Period:
6 December 2019 – 22 January 2020


About FHA-HoReCa

Where world’s leading hotels, restaurants and café suppliers will gather to showcase the latest foodservice & hospitality equipment, products and services across five key profiles – Bakery, Pastry & Gelato; Foodservice & Hospitality Equipment; Hospitality Style; Hospitality Technology; and Speciality Coffee & Tea – serving discerning distributors, importers, manufacturers and retailers from Asia, all under one roof.

An expansion from FHA – a mega event globally recognised for setting benchmarks as the leading authority and trendsetter for the food and hospitality markets in Asia, FHA-HoReCa offers an enhanced experience and more personalised engagement, while meeting the diverse demands of the food and hospitality industry. FHA in 2018 drew 3,500 exhibitors, 72 international group pavilions and 82,000 trade attendees from 100 countries and regions. For more information, please visit

About Informa Markets

FHA-HoReCa is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit

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FHA-Food & Beverage 2020

FHA-Food & Beverage 2020 gathers one of the largest congregation of international manufacturers to cater to your sourcing needs conveniently on one platform. Don’t miss the opportunity to network with over 1,600 direct manufacturers (out of nearly 2,000 exhibitors) to gather first-hand market developments and seek out new opportunities for your business!

Meet the following manufacturers at FHA-Food & Beverage 2020:

New at Show!
Ah Koong Food Industries Sdn Bhd

Ah Koong Food industries specialises in manufacturing fish products using quality ingredients with high fish content. They also distribute house brand products such as Ah Koong Instant Laksa, Sambal Belacan Sauce and Prawn Crackers, arising from their restaurant brands Restaurant Ah Koong, AK Noodles House and AK Fishball.

Worldwide Launch!
Chye Choon Foods Pte Ltd

Apart from being known as a major manufacturer of rice noodle and rice vermicelli, Chye Choon is also known as a major rice importer in Singapore. Their customers are broad-based, ranging from food services, institutions, industrial, wholesalers, retailers, exporters, distributors, food manufacturers, and to another business arena beyond food.

New at Show!
IQF Cheese

Ets Freddy Baines is a Belgian company created in 1935, specialising in the trading of dairy products. IQF Cheese is their trade brand for frozen portioned cheese. Flanders Milk is one of their brands for the trade of commodities, including Milk Powders, Cheeses, Butters, Butteroils and different kinds of Blends and Specialities.

New at Show!

With 20 years of contract manufacturing for multinationals such as Unilever, Delmonte, and Procter & Gamble, the company decided to create their line of healthy snack foods under the brand of OH SO HEALTHY! Best of all, they focus on using locally sourced ingredients from the Philippines.

New at Show!
Oriion Food Specialites Sdn Bhd

Oriion Food is a HACCP and HALAL certified manufacturer and supplier of high quality, great-tasting products with vibrant designs and innovative packaging that constantly meet the changing needs of customers. Oriion Food produces and markets specialty products such as Roasted Nuts, Dried Fruits, Granola Mix, Rice Crackers and Seaweed Snacks.

PT Diamond Cold Storage

Diamond Group is a leading integrated F&B platform in Indonesia that manufactures and distributes owned brand and principal brand products. They have a diverse portfolio of products across various categories including dairy, confectionery, meat, seafood, groceries as well as fruits & vegetables & derivatives, bakery.

New at Show!

Sodiaal is the first French Dairy cooperative, founded more than 50 years ago. As a part of their cooperative, Entremont and Candia Professional are committed to providing premium dairy food as well as dairy solutions for foodservice and professionals.

New at Show!

YOCHA Kombucha is an award-winning Singapore-brewed kombucha brand. Available in refreshing and delicious flavours, YOCHA is 100% natural, contains no preservatives, colourings or chemicals and is unpasteurised.

Check out the updated list of exhibitors here >

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